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Above: Founder Jonathon Schneider Below: Riders kitted out with Road Holland jerseys

Exhibitor Profile: Road Holland

Road Holland is a designer and manufacturer of cycling apparel for men and women. Products combine classic good looks, comfortable fits and functional details that riders of all levels will appreciate.

The founder and President of Road Holland, Jonathon Schneider, took up cycling six years ago after not being able to bear one more indoor-gym workout.  Since that time, he has become an avid "roadie." Having always had a love for clothes and design, starting a cycling clothing company was a logical step.

He founded the company after becoming frustrated with current clothing options for bicyclists: on one end of the spectrum was poorly designed and constructed apparel obviously made to meet a price point and on the other end was ultra exclusive and ultra expensive apparel targeted to an elite cadre of riders. What both ends of the spectrum usually had in common were über-tight fits and a lack of practicality for real-life riding and living.

We are a new company and decided to begin with the one piece of apparel that everyone typically notices first – the jersey. Over time we will introduce other products as well.

Road Holland jerseys can be purchased directly from roadholland.com; retailers interested in stocking them are invited to contact Jonathon directly.

Visit this exhibitor's website: http://roadholland.com

• EXHIBITOR PROFILE