I first became aware of Foffa at this year’s CYCLE Show at the NEC. Wish I’d found them earlier as they are doing great things with fixed wheel bikes.
I love it when new folks get involved with the cycle industry. It’s always been something of a ‘closed shop’, conservative in its approach and resistant to change. New blood often brings with it new ideas.
Dani Foffa has reinvented the traditional cycle industry supply line by allowing consumers to design their own colour scheme and specify their own choice of components. And they’ve made it not just not complicated but a great deal of fun via their on-line configurator.
But there is more than one string to Foffa’s bow – they have a retail outlet which sells bikes and a range of parts, including a growing range of own-brand stuff. They produce self-adhesive graphics packs for customising your frame tubes (pictured). Next is a move into geared bikes. We love their fresh approach and look forward to seeing what they come up with next!